In order to create the most stylish but useful hunting and outdoor apparel, we realized we needed to first re-think the common “camouflage.” So we started by taking hundreds of photos of the marsh grass and other terrain over the course of a single hunting season. We then time-lapsed those photos, and adjusted for weather and geographic factors.
Once we got a complete view of the terrain we needed to blend in with, we thought about different classic patterns we could incorporate into our new camouflage design. We selected herringbone because its clean, uniform lines emulate blades of marsh grass. Through a process of layering photos, hand-drawing, and intense editing, our marsh print was born.
We finished off our custom cotton duck with pre-washing for softness and distressing for style.